PORTFOLIO - Media Events
Video Production l Print Design l Media Events l Web Design l Interactive
My most successful (and favourite) media project was the “1 million in 5” concept. In the 1-in-5 concept, i sought direct-mention media coverage in five key markets with audiences over 1 million viewers:
- China: Soap Opera "Park Avenue" ~ audience of 30 million viewers
- Japan: “Stewardess Cop” ~ audience of 25 million viewers
- United States:
- MTV’s “Music in High Places” ~ 35 million viewers
- Knowledge Network "Good Time Golf" ~ 15 million viewers
- Europe: “InCite” ~ 11 million viewers
- Garnered on-air association of facility with local celebrities to increase recognition
ANGIE STONE
Looking for a creative way to generate interest and increase visibility for the Capilano Suspension Bridge, I contacted a producer for MTV in the US, suggesting the suspension bridge as a show backdrop. Several months later, we developed a concept around the show "Music in High Places", an MTV production that visits unique spots all around the world. The show featured artist Angie Stone, and the episide was an unqualified success, both for MTV and for Capilano.
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CHEF ROB FEENIE
Few Canadian celebrity chefs are as recognizable as Rob Feenie. In this event, Rob was approached by a US network to be an on-air personality, and I worked with the network to combine the fabulous character of Rob with a spectacular backdrop. The spot was seen by over 35 million American viewers.
Video Production l Print Design l Media Events l Web Design l Interactive